Wah Mee Silkscreen is a printing company with more than 35 years of experience, specializing in manufacturing and printing T-shirts and corporate gifts. Wah Mee Silkscreen provides silkscreen printing, embroidery and heat press one-stop services to achieve high quality products at affordable prices. For Wah Mee Silkscreen, Go Digital Pro implemented a SEO website that is used for business and customer relationship management such as request for quote, information and management.
Client Wah Mee Silkscreen
Date December 25, 2015
Skills Content Creation, Custom Wix, Responsive Web Development, Search Engine Optimization (SEO), Social Media Marketing, Web Design
For years, the apparel printing SMEs (Small Medium Enterprises) in Singapore has been facing immense cost pressures, increased competition and falling profit margins. Enquiries and leads are crucial for any printing company operating in the local market. Some of Wah Mee Silkscreen’s competitors already have an optimized business website to tap onto the online market. Wah Mee Silkscreen came to Go Digital Pro needing a new digital platform to increase their online exposure and sales.
Objectives are to develop a professional website to market its products and services, drive targeted online visitors to its website at the minimum cost and achieve a high return-on-investment (ROI) on its online initiatives.
Content Management System (CMS) 46 static pages, customized contact form, customized request for quotation form, mobile optimization for smartphones, unlimited bandwidth, hosting and storage (10GB), submission to major search engines (Google, Bing, Yahoo), Google Analytics setup
Product Catalogue 18 product categories, 73 product types, 500 images
Social Media Integration Integration of Facebook ‘Like’
LiveChat Component Online web chat component with log tracking
Search Engine Optimization 42 desired keywords to rank, title tags, meta descriptions, image tagging, submission to local directories
Web Design and Development
During the first phase, Go Digital Pro worked with Wah Mee Silkscreen to design and build a responsive site that would create an effective online presence for the business and enable communication with potential clients. The Phase 1 works completed on Wah Mee Silkscreen’s website were as follows:
- Design mock-ups
- Develop website
- Final revisions
SEO Review and Strategy Implementation
During the second phase, Go Digital Pro worked with Wah Mee Silkscreen to develop a sound strategy and implement key changes that would deliver immediate results and enable success of the following SEO phases. The Phase 2 works completed for Wah Mee Silkscreen’s website were as follows:
- Pre-Implementation review
- Discussion with key company stakeholders
- Develop SEO strategy and approach
- Execute SEO strategy
On-Going SEO Strategy Implementation
Once the foundation for SEO has been put in place in Phase 2, we worked with Wah Mee Silkscreen to refine the strategy, and execute link building strategies for selected key phrases. Phase 3 also included additional strategic profile building activities (e.g. LinkedIn, Instagram, YouTube etc.) and authority building campaigns.
Organic Search increase after first 6 months
Clicks increase after first 6 months
Impressions increase after first 6 months
Average Ranking increase after first 6 months
- #New Leads (Oct 2016)
- #New Leads (Sep 2016)
- #New Leads (Aug 2016)
- #New Leads (Jul 2016)
- #New Leads (Jun 2016)
- #New Leads (May 2016)
- #New Leads (Apr 2016)
- #New Leads (Mar 2016)
- #New Leads (Feb 2016)
- #New Leads (Jan 2016)
The Results Were Amazing
As a result of Go Digital Pro’s SEO work, Wah Mee Silkscreen’s site is ranked amongst the top 10 positions of Google search engine results page for a large number of T-shirt printing related phrases. A better first impression, vastly improved search rank for all target keywords and higher levels of good quality traffic have resulted in increased online enquiries for Wah Mee Silkscreen’s services. A total of 117 new leads has been generated in the first 10 months. The website had also improved the productivity of the company. With an online product catalogue, it removes the need for salespeople to show customers a printed catalogue. Costs for advertising and marketing are reduced as a result.